A visual communication module to create a persuasive campaign to keep BBC World Service Radio going.
My target audience for this project is teenagers. The idea starts with distributing a leaflet. The leaflet is created to persuade young people to download the BBC World Service radio app on their mobile phone. And by participating to download the app, they can get the t-shirt for a cheap price in the nearest participated music store.
As I also aware that social media has the most influential effect to the world, so people can also show that they are participating in gaining BBC World Service radio's audiences by uploading their photo (ex. Instagram) wearing the t-shirt with a special hashtag.